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Brand history
Ana Aslan: The Woman Who Conquered Aging
Who was Ana Aslan:
- Romanian doctor, pioneer in geriatrics.
- Discovered Gerovital, an anti-aging product based on procaine.
Achievements:
- Founded the National Institute of Geriatrics in Bucharest.
- Gerovital was used by famous personalities.
- Received numerous awards for her discoveries.
Legacy:
- Considered an important figure in Romanian medicine.
- Gerovital is appreciated and used worldwide.
- Inspired research in the field of geriatrics.
Ana Aslan proved that aging can be fought.
A life dedicated to ageless beauty
Known and appreciated in the field of geriatrics and beauty, Ana Aslan remains a reference name in the cosmetics and health industry. A reference name (also) due to the products it has created.
Gerovital H3 – The history of this product begins in 1952, when Ana Aslan prepared vitamin H3, an innovative product based on procaine. Until then, the product had only been used as a local anesthetic. Because after studying the effects of procaine in the fight against aging, Ana Aslan discovered a series of benefits, she moved on to the next step: she created the formula to capitalize on these benefits for beauty. The new anti-aging formula was entrusted to the Farmec company from Cluj-Napoca for the production of anti-wrinkle cosmetic creams. Gerovital became famous, and the fame and benefits of the product made even Marlene Dietrich, Claudia Cardinal, Jacqueline Kennedy, Charlie Chaplin and Salvador Dali come to Bucharest to test and enjoy its benefits. Currently, these products are exported to many countries in Europe, Asia and North America.
The original recipe, still used today.
Her original recipe is still used today by the Farmec company, which won the right to produce and market Gerovital cosmetics.
- About Farmec
With a history of over 130 years on the local market, this Romanian company has not only seniority, but also the appreciation of its customers for its very good quality products.
More than a company, a real universe. The Universe of Beauty. In its efficient and modern laboratories, skin, body and hair care products, make-up products, oral hygiene products and professional cosmetics are designed.
Gerovital H3 Evolution, Gerovital Plant, Gerovital Tratament Expert, Aslavital, Doina, Farmec, Triumf and Nufăr are just a few of the famous ranges that are in the first line of choice for millions of customers.
- Quality, the main ingredient
Each Farmec brand product contains carefully selected ingredients with international certifications. One of Farmec’s promises is that it is not the change that is the key, but the bringing out of beauty – enhancing it, but also maintaining it.
- From Romania, now also in Ukraine!
Farmec is the leader of the cosmetics market in Romania and a well-known name in South-Eastern Europe. With an extensive production capacity, modern technological lines and a national distribution fleet, Farmecul reaches… you.